🧪 THE 40/40 FORMULA
​40 Strength Movements for Men & Women 40+


You’ve built a life. A business. A family.
But somewhere along the way… you stopped building you.

The 40/40 Formula is your no-fluff, beginner-level blueprint to becoming strong, focused, and fully present again—without sacrificing time, family, or your sanity.

What is it? 40 of the most effective, joint-friendly exercises organized into workouts designed to take 40 minutes or less.
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​Private coaching with me would cost $2,400+ for just 12 weeks.

But with the 40/40 Formula, you’ll get the exact same system I've used to change hundreds of lives.

You're not just buying a program...

You're investing in a proven system you can use for a  LIFETIME - starting at less than HALF the cost of a single coaching session.

If you've made it this far, you know it's time to make a move.

Get started below!

CHOOSE YOUR COURSE

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📍 THE PROBLEM

You’ve tried to “get back on track,” but life keeps throwing curveballs—schedules, work, kids, aging joints, late-night cravings. And let’s be honest… the average fitness plan isn’t built for people like you.

​Now the energy’s fading, the scale number keeps growing, and the stress never sleeps.

💡 THE SOLUTION

Designed specifically for men and women 40+, this program blends smart training, mindset recalibration, and scalable accountability.

​Whether you're getting back in shape, leading a team, or raising one—this plan meets you where you are… and takes you where you’re meant to be.

🔧 WHAT YOU'LL GET

🧠 Discovery Call: 60-minute deep dive (in-person or virtual) to align your goals, lifestyle, and values
📘 eBook: The Hero at Home – foundational mindset and method
📱 Mobile App Access: Structured workouts, nutrition tracking, progress metrics
❤️ MyZone Heart Rate Band: Tracks your effort. Fuels your rewards.
✅ Effort-Based Rewards: Hit your MEP targets and earn coaching credit, gear, and recognition
💪 Optional 1-on-1 Coaching: Monthly or bi-weekly calls depending on your tier
📊 Progress Reporting: Stay accountable, adjust weekly, and win long-term
​🔥 VIP Access (Legacy Tier): Discounts on events, merch, retreats, and legacy challenges

🎯 WHO THIS IS FOR

• Busy dads and moms who want energy and consistency without sacrificing time with their kids
•  Men and women over 40 who need structure, motivation, and coaching that understands real life
• High-performers who lead teams, businesses, or households—and want to lead themselves better
• ​ANYONE who is done with fad diets, quick fixes, and random workouts

🏆 WHY IT WORKS

This isn’t about being perfect.
It’s about showing up, leveling up, and reclaiming the standard you want to lead by.

This chapter of your life didn’t come with time to waste.

So let's get to work, and make the most of what you've got.
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